Email marketing is effective because once you have an email list full of happy customers, they are waiting to receive your next email and buy even more from you. As soon as you send an email announcing a great new product or service that can help your subscribers, many will buy it.
Email marketing isn’t just a way to boost sales quickly, it can be a way to boost your sales everyday. Even if you decide to change your business, you still have your email list of happy customers that will most likely follow you.
Your email list can be your single most effective marketing tool.
With the many ways to communicate these days such as tweets, likes and status updates, sometimes it is nice to have that email inbox as a quiet place of solitude amongst all the chaos.
This is why, as an entrepreneur, I believe that building successful email marketing campaigns has never been more important than it is now. But in case you are not quite sure how to do it and in the interest of furthering best practices and helping you succeed, let’s go back to the basics and talk about how a great email campaign is built.
People get slammed with advertisements and sales pitches everywhere they look, and though you might think yours is special, there’s a high probability that to the reader, it looks the same as the rest. This is why it’s important to remember the important distinction of permission based marketing as this is differentiates your email from that of spam.
With permission marketing, you are only talking to people who have opted in to receive your emails. You use email to build relationships and talk to people who you know are interested in what you have to say. Email is a great way to convert an interest into a purchase and retain your happy customer.
Of course, no email campaign was ever built without getting permission to get started, so first we’ll need to focus on building a sizable email list.
There are many ways you can build a sizable email list. To get the best return on your email list, it is important to decide what your goals are.
This is where a strong call to action is super important. You are asking people to give you their time and personal data. Make sure you’re providing a very clear benefit in return such as:
- access to special deals
- an immediate redeemable incentive like a voucher
- a special price discount on a product
- a free e-book
- a free training or webinar
- other relevant offers
Email marketing is a simple effective tool when used correctly and it works like this:
(1) You ask permission from people to join your mailing list in exchange for something.
(2) They opt in by providing you with their email address and name.
(3) You now have permission to email them regularly and offer them information marketing promotions.
Not only do you have the opportunity to connect to this person once, as long as you keep a good standing relationship with them you can continue contacting them over and over again.
The Golden Rule of Building Your List
- Provide a clear benefit
- Ask for the minimum information you need
- Be clear about what you will do with the information and how often you will be in touch
- keep the data safe
- ask for permission everywhere you can
- act on it quickly
When someone opts- in, you have their attention. Make sure you act on it quickly and send them a welcome message as soon as possible.
Next, it is time to plan your email marketing campaign.
Plan Your Email Marketing Campaign
When planning your campaign, it is important to stay in contact regularly, but also make sure you have something interesting and worthwhile to say.
Ideally, you should contact your customers at least monthly to make sure they don’t forget who you are – and you should never send to addresses that you haven’t contacted in more than a year; they likely will not remember you and your emails may be blocked as spam.
Remember to keep your emails relevant, interesting, anticipated and personal. Every email you send is your chance to tell your story and engage people with your brand.
Here are a few ideas for email campaigns that come to mind:
- monthly email newsletters
- special offers
- special occasions
I hope you enjoyed my post on Email Marketing and found value in the content. Any questions? Please feel free to use the comment box below and I will respond as soon as possible. If you enjoyed this article please share it socially and leave a comment below, I appreciate it and would love to hear from you!